L’Oréal launch Essie with team Milano

Traditional meets modern in Milan for global cosmetics new product range

Share:
BRIEF

When it comes to creating beautiful things, it doesn’t get better than global cosmetics giant, L’Oréal. So when it came to the launch of their new gel couture nail polish collection, Essie, it seemed almost fitting for the collaboration to take place with our Milan team. After all, what better place than the land of style and fashion to bring a new beauty range to life?

SOLUTION

With the idea of setting off the new nail polish range with the high-end fashion credentials of the city, our team set to sourcing the best locations capable of hosting innovative fashion shows. They wanted a mix of traditional and modern spaces to reflect the designers exhibiting, as well as the venue itself.

IMPACT

Enjoying haute cuisine whilst seated on the edge of an exclusive catwalk is what made the event both innovative and memorable for L’Oréal. This project was in collaboration with German events agency, FORTES’NICKEL who commented:

“It was fun and it was professional and it would not have been so good without the dedication of every single person involved. Everyone went the extra mile and that is what makes events special! So a really BIG THANK YOU! We really value this a lot! We look forward to continued collaborative efforts in the future.”

 

email Planning your next event? Contact a member of our sales team.